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Sanctuary East Gippsland Inc. is a non-profit association of creators, makers & 'shakers'...As a core collective, we have years of regional leadership experience and a deep understanding of how our region functions; its political, economic, government, social and education networks, its creative industry hubs, artists and industry connections.  We are committed to placing Gippsland on the map and seeking a fair share of support for our creative and resilient communities. As a regional 'think tank' for advancing the Creative Industry, we advocate for the industry, lead co-design, develop strategies, conduct workshops & publish blogs.

Who Are We?

  • Jo Moulton: Secretary SEG Inc: Convenor; Creative & Strategic Designer/Consultant; Former Victorian Creative Industry Development Policy and Precinct Designer/Advisor, Business Victoria/Creative Victoria/DOCA (OFTA); Web Publisher/Blogger; Design Practitioner/Sculptor, Studio JOMO, Publishing Editor: The Art of Strategic Planning National Training Program for Arts organisations.

  • Michael Trudgeon, Professor, School of Design and Social Context, RMIT, Coordinator of Major Projects in the Master of Design Innovation and Technology Program; Director of Crowd Productions P/L: member of Turning Circle precinct development collective Melbourne CBD.

  • Jenny Toye, Artist, long-term TAFE East Gippsland Art Department Manager, Community Service volunteer.

  • Jenny Robertson, Regenerative Farmer, Former Victorian Landcare Board Member.

  • Tim Gibson, Treasurer SEG Inc; Regional Historian, Archivist & Horticulturalist.

  • Claire-lise Gamble, Remote East Gippsland Tourism Entrepreneur (Ontos) and Community Volunteer.


We are guided by  Dr Daniel Hromek, Spatial Designer and Yuin (Saltwater) Woman; Director of Djinjama, who publishes on how to place Country in the centre of co-design with First Nations communities. We respect the wisdom of the Gunaikurnai cultural custodians.

Our Modus Operandi

  • We place community at the centre of the creative co-design process.

  • We respect tangible and intangible First Nation's culture and heritage.

  • We recognize artists as custodians, workers, storytellers, entrepreneurs; interpreting and protecting place, nature and society

  • We bring cultural tourism to life strengthening community, while protecting heritage, the planet and livelihoods.

  • We break down silos, solve 'wicked' problems and 'join the dots’.

  • We build capacity through creative learning pathways, connectivity and job creation.

  • We build secure partnerships and inter-generational opportunities.

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